The Interactive-Branded Email SOLUTION turns your every email into a sales opportunity

with every branded email banners. Every business email that you send becomes a sales opportunity and marketing channel and add an additional sales resource to your business.

This enables corporate entities and small businesses to:

• Increase their sales by driving targeted traffic to your website

• Sending of targeted offers and promotions using everyday business email

• Cross-sell products and services via the use of multiple banners

• Increase their sales using branded confirmation and transactional email

• The ability to track and measure lead-generation from everyday business email

Which ever way you use the solution, sending relevant, visually appealing, brand consistent emails will consistently increase your sales opportunities and leads.

Discover Corporate Business Benefits

• Provides a sales opportunity with every email

• Provides a direct promotional channel

• Enables targeted promotions

• Empowers your whole organization to sell

Discover Small Business Benefits

• Provides a sales opportunity with every email

• Increases lead-generation

• Immediately displays your product to customers

• Empowers your whole organization to sell

• Automatically alerts you to potential sales leads

Deliver targeted, branded messaging with every email

With the SOLUTION, you are able to add compelling interactive sales and marketing banners to your everyday business email, delivering special promotions, product promotions and easy access to your customer service representatives.

There is no limit to the number of banners that you can use and the SOLUTION enables you to decide which banner the email recipients receive. With the use of these banners, you can leverage existing customer relationships to generate new customer referrals and new business.

Interactive sales & marketing banners feature:

Links from banners through to your company website, landing page, blog….

The ability to segment your email recipients and send them targeted messages

The option to use multiple banners that randomly rotate with every sent email

To only allocate specific banners to specific senders / departments

Auto-alert emails to your inbox(s) each time a recipient clicks on a banner

This enables you to deliver, relevant, targeted communications to your target audience.

Promote your products & services with every sent email

With the SOLUTION, you are able to include interactive sales and marketing banners in the body text of every email that you send, putting your brand and products in front of your target audience using your everyday business email communications.

The SOLUTION features include:

Link(s) from banner through to your website or landing page

Sales & marketing banners included in every mail sent from your business

Opportunity to promote your products and services using every email you send

Ability to use multiple banners that randomly rotate with the sending of each email

Auto-alert emails each time a recipient clicks on a banner

This allows you to put your brand, products & services at the forefront of all your business email communication. Whichever way you use Working Title Media, sending relevant, visually appealing, brand consistent emails will consistently increase your sales opportunities and leads.

Which ever way you use the invention, it sends relevant, visually appealing, brand consistent emails that will consistently increase your sales opportunities and lead

Disclaimer Compliancy

Ensure email disclaimer compliance

Email disclaimers are a standard part of the email branding SOLUTION and it appends a state of the art customized disclaimer to the bottom of each and very email sent forth from your organization and it does include the following as standard features:

• Disclaimer sent with each and every email

• Time and date stamp included in every disclaimer at the time of sending

• Details who sent and who received the email and their email addresses

• Where multiple disclaimers are required, disclaimers can be applied on a pre-set rules bas

Note that Email disclaimers do not only make your email look more professional and consistent, they also cause your emails to:

• Mitigate liability for breach of confidentiality and transmissions of viruses

• Minimize legal risks regarding email contents

• Help compliance with IRS Circular 230, HIPAA, anti-spam regulations and others

• Protect confidentiality and strength of your disclaimer with department-specific disclaimers

Deliver customized email disclaimers

The SOLUTION ensures that every email sent by your organization includes a customized email disclaimer at the end of it. You can customize your legal disclaimers on a company-wide, department-specific or even individual basis.

Email disclaimers, a legal requirement in many countries, can help protect you against specific problems that include:

Breach of confidentiality

Transmission of viruses

Entering into contracts

Negligent misstatement

Employer’s liability

Email branding to hit inboxes around the globe

+ 15 reasons not to be left behind

It is said that corporate branding may be the next wave of the email phenomenon. Companies spend extortionate amounts of money on advertising, corporate image, letterheads and business cards, yet when it comes to email, the most common form of business communication, they are plain, impersonal, and unbranded.

Probably the most perfect opportunity to impress your brand image onto your customer is ignored for reasons that boggle the mind. Coca Cola, the world’s most recognized brand, is spending billions of dollars each year on marketing and advertising…virtually guaranteeing no single person could go through a day without being exposed to their brand.

However, Coca Cola must be sending millions of emails every year, yet they don’t brand a single one of them. You, as Small Business Owner, spend much less on marketing. But those dollars are probably much more sensitive to your bottom line. To prove this, ask your marketing guy to tell you straight how difficult it is to get funds approved for new campaigns.

So what’s so funny about all this?

Well, for starters, most of the abovementioned were written and published way back in 2001 already. Even though it was related to the Australian market, it still holds true for most countries today, eight years later. It is still one of the cheapest forms of marketing, performed through a channel that you own, and yet the market is still largely untapped.

There’s no competition for space, no bidding on placement and zero cost per click and with very little onset capital needed, the branding potential and ROI through this channel is huge.

MarketingProfs which I hold in high esteem, indulges us with 15 benefits of email branding:

Technical Benefits

1. Integrate templates into your corporate email system

2. Apply different templates for different situations

3. Control access to templates

4. Publish managed content to email templates to enhance corporate branding

5. Customize email templates to corporate branding and personalize to the sender

6. Minimize the impact to the email system with lightweight HTML templates

7. Utilize the centralized storage of a web server to store resources instead of sending them along with each email

Business Benefits

1. Reinforce your brand each time an employee sends an email

2. Ensures your company maintains a consistent professional profile

3. Differentiates your company from competitors by providing a flexible communications tool

4. Increases productivity and efficiency by directing recipients to relevant sections of your website, or to a free phone number

5. Enables your company to send targeted and focused messages, increasing brand awareness

6. Can be incorporated as part of a lead-generating process, using Web links

7. Increases customer retention through more effective and continuous communications

8. Contributes to the identification of new business opportunities by making your brand more visible

FAQs

The SOLUTION’s most frequently asked questions….

What is email branding?

Email branding is the concept of using rich-text or HTML-based email to support a company’s corporate identity. The SOLUTION makes it easier for businesses to place graphical branding into every email of their employees. Instead of sending bland, vanilla email, The SOLUTION enables graphic enhancements within each message, targeted by campaigns.

How do we define email marketing campaigns?

For the most part, email marketing has become synonymous with ‘bulk email’ or sending a broadcast email to a list of email addresses. At The SOLUTION, an email marketing campaign is one that leverages the sender (corporate staff), the receiver (to whom the staffer is sending an email), the messages to be sent (e.g. graphical elements or links within the email branding) and the date of the email being sent. These characteristics determine what we at The SOLUTION call an email marketing campaign – ensuring that marketing messages are included within trusted email communications between your staff and their recipients.

Is The SOLUTION the same as spam or bulk email? How does it differ?

No. The SOLUTION uses your everyday email as the message carrier. It does not send an unsolicited email to a receiver nor does it use lists of email addresses to send a generic or customized email.

Do we have to change our email software in order to use The SOLUTION?

No. You continue to use your existing software (e.g. Microsoft Outlook, Lotus Notes, etc). The SOLUTION only impacts the email after it is sent out from your mail server, therefore it is seamless to the email sender.

What response rates can be expected from The SOLUTION?

Response rates depend on many factors. However, because The SOLUTION is a solicited communication channel and the affinity is high (of those viewing the messages and their interests), The SOLUTION response rates far exceed other marketing channels. Note that The SOLUTION Inserts can be forwarded by the initial email receiver, which creates a viral marketing effect.

Where can an inserted message link to?

When a receiver clicks on an inserted message, that action can open a browser, download a file, display a video or display any content such as an HTML web site, a PDF document, an ASP page or a survey form.

Can The SOLUTION insert footers?

Yes. The SOLUTION can insert a footer which can be used for disclaimers, to disseminate general information, give up to date contact details, etc…

What file types can I insert as messages?

The SOLUTION can insert static/animated graphic images (gif and jpg) and text into emails. The SOLUTION allows for receivers to then click and download PDF or other types of documents if you wish. For security reasons, The SOLUTION does not allow any scripts or executable files (including Flash) to be inserted as these can pose a security threat.

Can the email sender control if a message is inserted, and do private emails also get an insert message added?

Yes. A sender can enter a simple exclusion code [xrs] in the subject line of an outgoing email, which will cause that email to pass through the The SOLUTION relay without having an insert included. The exclusion code will be automatically removed from the subject line as the email passes through the relay and will not be seen by the receiver of the email.

Does The SOLUTION work with other mail servers and groupware products (e.g. Lotus Notes, Microsoft Exchange and GroupWise)?

Yes. The SOLUTION will work with any SMTP server that is standards compliant and has the ability to forward outgoing mail to a specified network address.

If we don’t host our own web site, can we still use The SOLUTION?

Yes. The SOLUTION is not dependent on your website in any way. All The SOLUTION does is point insert messages to pages on your website or any other site or web destination you choose.

How are images attached?

There are two ways that an image can be placed into your email:

• Embedded. Here the image is embedded into the mail body and is transmitted with the email. We suggest that inserts not exceed 15 kilobytes.

• Referenced. The inserted image is not attached to the sender’s email. A line of text is inserted as an HTML reference to the actual image located on the The SOLUTION relay. This means that when you send the email, your bandwidth is not affected by the image since the receiver’s email software actually ‘pulls’ the image from the The SOLUTION relay.

How will The SOLUTION impact my bandwidth?

There is little to no impact on the outgoing email bandwidth. It is worth noting that traffic to your website should increase considerably because The SOLUTION will drive people there. Inserts are also limited by the The SOLUTION system to a maximum of 25 kilobytes. This is done purely as a courtesy to the receiver. We suggest that inserts do not exceed 15 kilobytes.

How safe is the The SOLUTION server?

We rigorously test our solution to make sure that it is secure and safe from external attacks. As mail passes through the The SOLUTION server, that is, it is not actually ‘opened’, the server cannot be affected by a virus.

All that is recorded about the mail is the information contained in the message headers. This means that the information contained in the email body is not stored, cannot be accessed and remains confidential.

How do I access the The SOLUTION server?

The The SOLUTION server is a straight forward SMTP relay, complying with all appropriate RFC standards. Depending upon your needs you can access a The SOLUTION server housed in a Tier 1 data centre (which are geographically spread around the globe, giving access to a convenient local point of presence) or you can host a The SOLUTION server within your own network. The choice is yours. We have experienced architects who will work with you to ensure that The SOLUTION is incorporated into your environment in the way that makes most sense for you.

How is the The SOLUTION server set up to safely deliver my mail?

We ensure that the server is set up with all the correct DNS references. In addition, The SOLUTION adds all the popular email authentication methods to your campaigns: DKIM, SenderID, SPF, and Domain Keys

Compatibility

The SOLUTION is compatible with virtually all email clients and configurations when sending The SOLUTION branded email and can be received by any email client. The SOLUTION is easy to use, fast to set up and simple to implement.

Email Clients

The SOLUTION is compatible with the following email clients amongst others:

Outlook, Outlook Express, Windows Mail, Entourage, Thunderbird, Lotus Notes, Apple Mail, Eudora, Netscape Mail, Google Apps – Gmail Enterprise, Gmail Premium & Gmail standard email accounts

Webmail Clients

The SOLUTION is compatible with the following webmail clients and browsers:

Gmail, Yahoo! Mail , Hotmail / Windows Live

Based on browser compatibility with IE 7 & 8 or Firefox Mail Servers & Accounts

Proprietary mail servers such as Microsoft Exchange Server ‘03 & ’07; Groupwise; Domino

Open source mail servers such as Exim, Postfix, Sendmail, QMail, Zimbra

POP3 / IMAP email account